But not only that but this land is known

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Worldwide for the variety of its precious metals and the quality of the artisan techniques that pass from generation to generation. And it is precisely by preserving and supporting tradition that today laurella has become an enterprise that not only offers high-quality jewelry, but also has values ​​that guarantee economic and social responsibility. Reborn as the phoenix daphne laguna, industrial designer and founder of laurella, shared with us her experience during her three years of experience, as well as the purpose and vision of a project that seeks a positive impact. During his time as a student he did not have in mind creating a business, but something he has always liked is crafts. And in each of his trips and in the fairs he visited, what caught his attention the most were those handmade objects, which transmitted a cultural identity. In mid-2016, after different experiences, he discovered what he did not want in his life.

But it was not until 2017 that she really felt it was time to be reborn, to start doing something different and create from her inner self. “at that moment I said to myself: I decide here, this is what I want to do. So I gave up the security of a permanent job with myself in mind. “it was a decision to start something of my own, it was my time.” the magic of filigree during his search to create laurella, he observed Phone Number List  that in peru much of the “fashionable” offering was imported or mass-produced. The first thing he had in mind was to offer jewelry that was durable and quality. And it was on one of his trips and visits to fairs that he saw the filigree technique and how master craftsmen worked on it. Her experience made her think: “we have that here and none of this is done.” “filigree was the first technique that caught my attention, because of the figure and work.



Seeing someone work this technique seemed incredible and special to me; as well as stones and their varieties,” he noted. Preserving artisanal techniques is preserving culture in 2018, thanks to a silversmithing foundation, he met two of the master craftsmen who are currently part of laurella, luis and roberto. In them he was able to see their years of experience, all the potential they have and the different techniques that each one uses. At a fair in the city, daphne had the opportunity to meet victor, who would be the master goldsmith in charge of carrying out the filigree work. Subsequently, she made a trip to northern peru, catacaos, to learn about her history and understand in depth the artisanal technique she used. “valuing artisanal techniques at the local level is helping to ensure that they are not lost, preserving them over the years. If they see that it is not profitable, their generations will not continue. It is a way to preserve them.