The marketing department can thus rely on the experience and

pxrabbyxxx62@gm

Reconcile marketing and sales Although the sales and marketing teams have very different jobs, they nonetheless share a common objective: generating turnover. Although their tasks are distinct, their missions are complementary: marketing generates leads that salespeople convert into customers. Therefore, to produce effective content, the two services must work together and in perfect harmony .  expertise of the sales department: what are the customer needs? their problems? what types of content are they sensitive to? what are their obstacles?… Based on this information, marketing will be able to develop an effective strategy, to create content that is effective for leads and useful for salespeople .

Read also: Marketing, your Chinese Malaysia Phone Number List mission if you accept it: sell! 2. Analyze buyer personas To boost sales, your content must meet expectations and address the interests of your target. It is therefore crucial to define your buyer personas, in other words, your ideal buyer profiles. These marketing personas will allow you to understand how your customers act , which will help you adopt the most effective approach with them. The more you know your customers, the more you will be able to produce content that meets their needs and issues.




Here again, the collaboration of marketing and sales is essential: the customer knowledge held by your salespeople constitutes a wealth of valuable information for defining your typical buyer profiles. Read also: What is a buyer persona and how to define it? Creating content adapted to your buyer personas will allow you to attract highly qualified traffic to your site. You will then be able to transmit targeted and qualified leads to your salespeople .