Target one of your marketing personas precisely

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Here is a list of mistakes to avoid when writing your white paper: Believing that we can ignore the definition of the target , its buyer persona Dealing with a subject that is not in line with the target or the proposed offer Adopting too technical vocabulary Do not air out your text with punchy titles Mention its products and services Neglecting the layout or choice of cover photo.

Not including enough visuals that will hold Phone Number Data the reader's attention Not planning a call-to-action Forgetting to include your company details Also read: What is a Lead Magnet? need a white paper 7 tips for an effective white paper The white paper to generate more leads, yes, but on condition that it is effective. Discover WebConversion's 7 tips for writing a useful and attractive white paper, in order to optimize the results of your inbound marketing strategy. 1.  Writing an effective white paper requires an upstream reflection phase.




The major challenge is to answer the following question: which buyer persona to target with this content? Your buyer personas are not all interested in the same subjects, they do not all have the same issues, and they are not looking for the same information. Your white paper must therefore respond to the problem of one of your buyer personas. Read also: What is a buyer persona and how to define it? Buyer personas template download 2.