Huxiu noticed that Xiaohongshu’s first wave of store broadcasters

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In the past, Xiaohongshu is more friendly to new brands and designer brands. In the buyer store business model, brands cannot reach specific customers, and Xiaohongshu can obtain more vivid and accurate portraits of customer groups. tended to be brand managers or brand designers, but now more store broadcasters are fulltime live broadcast employees. Looking at it from another angle, store broadcasting is actually another form of live broadcasting for buyers, because it is difficult for a brand to do a live broadcast of the nature of a host or buyer, and it is also difficult for a brand to quickly substitute the personality of a blogger or manager however.


Brand store broadcasting is more about live broadcast Armenia WhatsApp Number ing through user interaction and professional communication. For example, the new domestic brand Beast from the East is doing instore broadcast on Xiaohongshu. The first thing is to focus on the growth rate of GMV in a single month. The second thing is to focus on the fit between market demand and Xiaohongshu’s ecommerce scene. The brand’s selfbroadcast is more concerned about the increase in fans of the store broadcast. Efficiency and the number of transactions.





For example, brand notes pay more attention to content performance and drive transactions the third focus is on brand building, that is, the continuous improvement of awareness in Xiaohongshu, based on the brands mentioned in user notes and the number of users actively searching for the brand. In this regard, He Yi, the founder of Beast from the East, analyzed The difference lies in the diversity of product expressions and multiple touch points, from planting grass to guidetype content to producttype content. There are many touch points to view products and brands from the perspective of buyers.