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Design visually impactful reporting The next step is to generate reports . To do this, you need to remember who the report is for and what information it should convey. For example, if your audience doesn't have any particular technical skills, keep the approach . With data visualization, you have several solutions available to present your results: Use graphics: by proportion, ratio, comparison or even progression, choose the method that allows you to immediately understand the information. Colors and fonts: play with colors and fonts to highlight key information. Please note: the presentation must remain harmonious and pleasant to look at.

Story -telling : data must tell a story to be more easily understood and Korea Phone Number Data remembered. Pay attention to the prioritization of information, but also to its sequence. The report must be read smoothly and coherently. To learn more about this subject and know all the best practices for effective reporting , you can consult our white paper How will data visualization allow you to make the right decisions? LinkedIn unveiled a brand new targeting available on its platform in June: Engagement Retargeting . The objective? Support the right people during the purchasing process by retargeting them at each stage of the conversion funnel.



When we know that retargeting can increase the conversion rate by 85% (source: Adroll) why deprive yourself of it? Why does LinkedIn's retargeting commitment seem relevant to us? The Covid-19 period has made it possible to rethink our advertising spending. In this context, the Engagement Retargeting tool allows you to increase your conversion rate and thus reduce your cost per lead. Indeed, by allocating part of the initial budget to retargeting campaigns, you will be able to retarget people with an interest in your business.