This, until a few years ago, was simply unthinkable

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But as time passes, robots and algorithms become more and more powerful and more precise in finding new and different information to be subjected to Google's analysis. Therefore, if it is certain that search engines look everywhere and understand more and more, it is still true that they focus more on certain strings of the HTML code, and this is where SEO was born.

These, therefore, are the tags you will Email Data have to pay attention to: Title Meta Tags Alt tag Text Tags Structured data (rich snippet) We are at the ABC of SEO: the positioning of a website is decided primarily on the attention that is paid to these certain parts of code. Based on them, search engine algorithms will assign a different importance to each individual site for the same keyword. And it is precisely here, at the level of positions and therefore of algorithms, that our game is played.




And it's not a game for the faint of heart: just know that, according to the latest CTR Study, the first Google result brings home an average of 33.70% of clicks . The second stops at 17%. What does this mean? That the first two sites take away half of the clicks! The tenth position, however, has to settle for a paltry 1.57%. I leave it to you to imagine, therefore, what those who are satisfied with the second, or even the third page on search engines can hope for.