According to an infographic from Invesp

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Welcome emails: why they matter for engagement Have you subscribed to a newsletter and received an email immediately? These are called “welcome emails,” and they are so effective that they can generate up to a 4x improvement in the open rate and 5x the number of clicks. Don't be left behind, read this content and discover more about this topic! welcome emails Welcome emails are a tool that drives a Digital Marketing strategy. In fact, this resource optimizes opening and click rates , generating up to 4 times more opens and 5 times more clicks than regular Email Marketing campaigns. In short, this may be the first communication that a company has with a potential client.

It is often part of onboarding emails that help users get familiar Telegram Number Data with the brand. In this content we are going to explain in detail what it is, why they are important in engagement and we end with the best tips for you to make very effective welcome emails. Take a look at the next lines! ADVERTISEMENT What are welcome emails? Welcome emails allow brands to lay the groundwork for the type of cooperation they will have with their subscribers. Since these emails are sent after the purchase or when subscribing to a company's newsletter , many of these messages are read, which means that the first impression they give to the reader is the one they will maintain over time.



According to an infographic from Invesp, 74% of people expect to receive welcome emails after subscribing to a brand's email list. Therefore, to ensure these reach customers' inboxes as quickly as possible, it makes sense to work with a reliable automated email marketing service. Why are welcome emails important for engagement? We already know what they are, but what is their importance? To begin, it is important that you know that subscribers who receive welcome emails show 33% more engagement with the brand; This happens because: The numbers say: It really works! If you launch an automated email marketing campaign, welcome emails are a priority. Because? Two words: Yes they work.