‘How Do Social Media Algorithms Work?’

FindYourMobile

Push too hard and you can put potential customers off,Pull too lightly and they will never stop to read your content. So how can youuse the Push-Pull tactic effectively? Push This technique is about a brandtooting its own horn and promoting a product or service. For example, pushingout your content via all the social media channels you’re using, as well asyour podcast or webinar series. The aim is to capture data through a downloador sign-up or gain followers.




KPI = Advocacy or community growth. Pull The aimhere is to attract people to your website, product or service and create loyalcustomers that advocate on your behalf. This relies on website and SEOoptimization, and referrals that link to your content blog or Find Your Mobile Number List otherwise. KPI =Website traffic, page rank, domain authority and data capture. Use ahub-and-spoke model The hub-and-spoke model helps you generate content in afocused way around a broad topic. It’s a great way to build relevance andauthority on a topic/s while also helping you increase keyword rankings,traffic, and metrics like conversions, leads, and sales. DMI Insider Tip: Forexample, if your focus is on social media, your hub could tap into high-volumekeywords, like our post on ‘How to Choose the Best Social Media Channels forYour Business’.





From that broad topic, we created posts that focus onlow-volume long-tail keywords such as  toattract other users. Create data-capture content Data capture content iscontent that prompts people to provide their personal information. The key isto promote relevant and valuable content on top-performing pages or blogsbecause you know that traffic is going to that page. Types of data capture contentinclude: Ebooks Infographics Original research Expert-led webinars Live videosIn-depth guides Templates Toolkit Tests DMI Insider Tip: The content you offerneeds to add value. It’s like a fair value exchange. For example, if you are aclothing company, people could visit a blog on top tips for dressing for awedding. The download could be something like a guide to dressing for yourshape.