Winning D2C Marketing

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  Strategies D2C marketing strategies, especially those in the digital marketing world, are quite similar to B2C strategies. But there are some key differences in positioning and messaging that you have to keep in mind. Here are the five best D2C marketing strategies with remarks on how to make it work for manufacturers. 1. Search Engine Optimization (SEO) SEO probably has the most potential for D2C in terms of increasing sales. Research shows that 28% of consumers bought directly from the manufacturer after an online search. That means online search was the primary touchpoint before the purchase, and investing in SEO can translate directly to more sales. Creating and executing a winning D2C SEO strategy is not a task for a single day.

No matter if it’s B2B, B2C, or D2C, eCommerce, Marketplace, Email List or SaaS, SEO is a long-term strategy. In short, here are the 4 steps of the most successful SEO strategies. 1. The first stage is keyword research. As a manufacturer, you should also pay special attention to branded keywords. Your goal is to have your website be the first on search engine result pages for branded searches like these. A D2C manufacturer’s website is displayed first for a branded search. 2. With a list of keywords you can use, you can go to the next step — competitor research. This step lets you understand who your competitors are and what SEO strategies they use. You might already know the list of your competitors from the manufacturing world, but here, you’re interested in who competes with you for the keywords you want to rank for.

   


Most likely, the list of your competitors will include retail websites, eCommerce platforms like Amazon, and a small percentage of other manufacturers that pursue the D2C model. These two steps conclude the planning process. Now you can move towards optimization. 3. During the optimization stage, you have to take the list of your keywords, sort them to different product and category pages, and add them to the text on the page, and title tags. For informational keywords related to your field, you can create articles and optimize them for these keywords. This way, when a consumer tries to find information related to your industry, they will be introduced to your site and will learn about your brand.