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Principle advertising banners are one of the most effective marketing tools. Graphic advertising makes it easier to perceive Customer remember Customer the content presented in it reaches the recipient more easily Customer faster. We live in a world of images Customer graphics are with us everywhere on the Facebook Customer Instagram. To create an effective ad banner that supports sales there are a few rules you should Consistency Nothing is more jarring for recipients than lcustomer ing on a page that looks completely different from the ad they just clicked on. The banner should be visually similar to the website it points to. Build coherence.

The three basic elements of offline Customer online visual identity are Logo it is the most important element of identity. This is the Job Function Email List trademark that customers will recognize at first glance. It should appear as a logo on your company profile in your stationery store website social media linkedin or on packaging Customer business cards. Typography  that is fonts Customer fonts. Company typography should be used consistently in all promotional materials from your website to your business cards Customer flyers. Color has power  we are visual creatures. We can effectively reinforce our message through the use of color. Colors inspire encourage Customer attract but if used incorrectly they can depress Customer repel. It should be targeted at the target group.

Choose them appropriately for each body women men Customer children. The choice of color is very important for example green represents nature Customer harmony black represents classics elegance Customer luxury Customer blue represents stability Customer security. By maintaining consistency you will stcustomer out from the competition Customer not get lost in the crowd due to confusion. Minimalism Customer Aesthetics Less is more. A simple message is the clearest. Aggressive banner ads can be annoying Customer unpleasant to users. However the aesthetics of the banner are important. Proper proportions margins Customer space between paragraphs organize the message we want to convey to our customers which naturally attracts the eye Customer evokes positivity.