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Login View Courses Popular Articles Micro Courses Skill Test Kits Webinars E-books Premium More ← Back to Articles September 2, 2024 The best moments and memes from the Paris Olympics Articles • Digital Strategy • News Dan Hughes Photography by Dan Hughes Published September 2, 2024 This year’s Paris Olympics is a massive event, and the Paralympics will keep the torch burning. 10,000 athletes from 196 countries competed to overcome the challenges facing Tokyo 2020.
From the jaw-dropping opening ceremony, , the viral austria number dataset chocolate chip muffin, to the adrenaline-pumping basketball finals and games in Los Angeles, this year's tournament has been nothing short of epic. After the epidemic, the world is truly opening up and artificial intelligence (AI) is widely adopted, which means that brands’ Olympic marketing efforts have taken to the next level. Let’s explore the Paris Olympics from a marketing perspective, delving into the trends and initiatives that are keeping the torch burning.
Inclusive and emotional storytelling takes gold The impact of artificial intelligence at this year's Olympics The playing field for brand ambassadors The best memes and characters from the Paris Olympics Inclusive and emotional storytelling takes gold As environmental concerns, social issues and gender equality move up the agenda, we're seeing brands and sponsors (including Coca-Cola, Omega and the BBC) step up their efforts to create meaningful narratives that have a deeper impact than empty sales messages or snappy advertising slogans.
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發表於 2025-3-6 11:30:49