Lay out your work flow

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Social selling - chatbot To always be present in person, it is essential that the corporate and personal social profiles of salespeople are optimiz to convey an authoritative image with respect to their field of activity. A useful tip? Try looking at your company's LinkIn page, putting yourself in your customers' shoes: is there enough information to generate trust? Add value to the customer experience The meeting point between social selling and content marketing lies here: to be successful, you ne to provide target users with the right content, at the right time.
  
Be careful not to overdo it with promotional materials , interactions on social networks are not a commercial wedding photo editing service presentation - which in any case is certainly not among the most effective sales techniques in the current market. Adding value to the experience of your social network does not only mean highlighting the unique characteristics of company solutions, but spreading knowlge and experience through company blog articles or links to authoritative sources - including foreign ones - useful for the relevant audience segment. The branding aspect is also important, but not in all posts to be publish on social networks.



The objective is to build solid relationships, we will never tire of repeating it. In this regard, we come to the last best practice. Build strong relationships Social networks allow us to maintain professional relationships even remotely, exactly as happens with our personal relationships. A useful activity is social listening which allows you to observe what contacts publish, intervene in conversations when the time is right, with a comment or private message that can support them. Up until now, we've talk pretty quickly about LinkIn, but it's time to give you some practical tips for getting start with this platform.