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Traffic to two very different pages. Split test Veterans United landing pages Take a look at the two pages above and pay close attention to the imagery. Page A shows of a picture of a family in civilian clothes. Split test Veterans United photo How might this make someone feel? You wouldn’t even know at first glance that this is meant for former military. It looks like a stock photo that could be on the website of just about any insurance company.
Is this how the prospect sees himself? This depicts a happy, nuclear family. Maybe the IT Numbers prospect has put their days of service behind them and now sees themselves not as a soldier, but as a family man. This is much different than the imagery shown on Page B: a lone soldier walking off into the sunset. Split test Veterans United photo 2 This evokes a completely different feeling than the picture of the family. Perhaps this soldier has just returned home from a tour. He’s ready to start civilian life back up again. He may or may not have a spouse and kids. He might have different concerns, needs and questions.
The takeaway from this split test? Test very different types of imagery. Most markets have multiple personas who identify themselves in very different ways. One of these personas might work much better than the other. You need to find which one works best through split testing. Split Test .3: Harry’s I’ve seen a lot of these ads popping up lately: Split test Harry's Shaving ads They come from Harry’s, a razor-blade e-commerce store. Harry’s is running an easy – albeit BIG picture – test you can set up in a matter of minutes.
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發表於 2024-3-14 17:56:48