. A Compare Metrics study revealed

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But since I have my pick of Seattle dog trainers, I’ll go with one that’s more upfront about how their program works that 71% of customers are shopping with a scenario (or problem) in mind, rather than a specific product. Building a page focused on your products and services rather than the needs of your customer is a fast way to lose two-thirds of your business to competitors. As your potential audience, I care mostly about what’s in it for me (WIIFM).

I’ll sell my house with the company that works with  Fax Lists everyday homeowners, and not just estate administrators. I’ll choose a storage company with transparent and honest pricing. I’ll work with a brand that answers my questions; not one that tries to push a white paper I never even wanted in the first place. How to fix presumed exclusivity Start your process with customer research to better understand your audience. Then check out the offers and landing pages in your space.

Where are they getting it right? What context are they giving your market to drive action? Where is your page too quiet in the conversation? It’s not you, it’s me I know you’re doing the best you can with the tools you have. You’re juggling a lot trying to make better ad campaigns, build better landing pages, optimize your funnel, and improve your conversion rates. Just look at everything you’re doing: B2B marketers have tons of other priorities in 2019 (via Marketing Charts).