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The Spanish film "The Snow Society" , directed by Juan Bayona and starring Enzo Vogrincic, Matías Recalt and Agustín Pardella , premiered on October on Netflix Spain . The film, which tells the story of a group of people who survive a plane crash in the Andes mountain range , has achieved great media, social and critical success. Winner of twelve Goyas , two European Film Awards , a Gaudí Award and a Fotogramas de Plata ; "The Snow Society" has managed to transcend globally with its Oscar nomination in the categories of Best International Film and Best Makeup and Hairstyling.
The recognition of critics and awards within the sector is directly proportional to the media significance garnered by the film in a small space of time. This is another overwhelming success for Netflix when it comes to Fax Lists working on the marketing of one of its star products. The platform began promoting the film a few months before its premiere, using the main elements that have given it great muscle in the field of effective marketing and digital communication actions : Teaser: from the creation of mystery to expectation in RRSS The first big step in promoting the film was to create a mystery and hype around the film.
To do this, Netflix released a teaser in the form of a trailer that showed images of a plane crash and a group of people lost in the mountains. The trailer did not reveal anything about the plot of the film, but it did generate a climate of intrigue and suspense. This mystery was through social networks until creating a gigantic media network that transformed the mystery into a social phenomenon of great expectation. The good work that Netflix has when it comes to its content on social networks to generate massive media word of mouth among users is well known. Promotion of actors The second pillar of the campaign was the promotion of the leading actors.
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發表於 2024-3-9 16:43:31