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You don't need to be convinced about how important it is to have an online presence. However, your own online store is not only an opportunity to increase sales, but also a source of considerable challenges. It requires building a website, optimizing it, taking care of reach and technical issues. For small businesses, these activities are too timeconsuming and too expensive. The marketplace comes to the rescue. It gives: possibility of selling without building your own online store and maintaining infrastructure, access to thousands of customers without incurring large financial outlays on advertising and marketing, lower operating costs.
Despite numerous advantages, marketplaces also have their disadvantages. The main competition is very big. This requires the entrepreneur to skillfully and attractively present the goods, properly set the prices of his products, as Algeria WhatsApp Number well as constantly monitor sales and the activities of the competition. Read also: Product life cycle – key product phases that will make it easier for you to decide on an investment The most popular marketplace in Poland The abovementioned Santander bank study shows that of Poles regularly range of products and buyer protection offered by OLX. Sellers, however, value the ability to use OLX Ads and the payifsale option, which allows them to post an ad for free. Empik Marketplace Empik Marketplace attracts customers with a wellknown brand. Empik stores have been operating in Poland for over years the first one was opened in Warsaw in .

Today, there are approximately stationary stores, and Empik customers can also shop online. The brand's marketplace focuses on products related to the multimedia industry. Shoppers can order books, films, music, electronics, as well as toys and beauty products there. The platform offers sellers: marketing support, commissionbased settlement model, no subscription fee, access to a large and unique customer base. Unlike Allegro and OLX, only entrepreneurs can sell on Empik Marketplace. Aliexpress Aliexpress is a Chinese marketplace that has been conquering the European online market for years. It mainly offers products related to fashion, body care, interior design, as well .
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