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Only a few holiday celebrations and special dates can compete with the volume of business that Valentine's Day generates for restaurants. In the US, according to data from the National Restaurant Association, Valentine's Day is the second most important day for restaurant owners, only behind Mother's Day.
So, and taking into account that eating out is not such a widespread custom in Spain and Latin America during Mother's Day, there are good arguments to justify that Valentine's Day is the most important day in restaurants in this region.
In 2019, OpenTable and Toast published their predictions for February 14 of the corresponding year. A day that fell on a Thursday and would therefore experience very different sales metrics than usual.
Eight marketing ideas to make the most of Valentine's Day
Opentable
Specifically, reservations increased by 433% WhatsApp Number Database compared to a typical Thursday . The impact that Valentine's Day has on the restaurant industry on this day is even more evident when only reservations for tables for two people are taken into account. In this case, the percentage increase compared to a typical Thursday was 764%; that is, almost eight times more than normal .
In addition, sales associated with these reservations have an additional feature that will interest restaurant owners: the average amount per transaction was 32% higher than what would be expected on any other day. In short, in February 2019 restaurants saw a higher influx of people and above-average individual consumption.
The data from OpenTable and Toast are corroborated by national statistics. In this case, it is ElTenedor that provides us with verified information on the reality of what happens in Spanish restaurants during Valentine's Day. According to the forecasts of this reservation portal, 85% of couples will eat out on this very special date. According to ElTenedor's traffic statistics, this represents around 1.6 million visits. Considering that the average spending of couples is between €50 and €100, the restaurateur is in an ideal position to capitalize on the celebration.
February 2020: Marketing Action Calendar for Restaurants
But… How to do it? Well, first of all, it may be interesting to offer additional services apart from food . As we have just indicated, the average spending per fork does not exceed €50, however, the Spanish spent €71 on average per person during Valentine's Day 2019. In addition to eating out, consumers complement the romantic evening with many other items: roses, chocolates and various gifts. The restaurant can take advantage of this customer's willingness to buy some additional items and offer the most popular items during this day.
Another option is not to limit yourself to lovers. 67% of Spaniards celebrate this day by eating in a restaurant, but only 50% of the population has a partner. This reveals that during Valentine's Day, there is a parallel line of business associated with February 14.
We are talking about family meals headed by long-term couples who go out to celebrate their love with their grown-up children and even grandchildren. At the same time, there are also lunches and dinners with single friends, the aim of these meetings being to prevent the prevailing romanticism in the air from undermining the morale of those without a partner. The idea is that no one is left alone on a day that celebrates love, whether platonic or not. 19% of those who celebrate this day will pay special attention to their family, while 2% do the same with their circle of friends .
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發表於 2024-12-22 14:45:18